{"id":153,"date":"2026-06-11T20:42:02","date_gmt":"2026-06-11T20:42:02","guid":{"rendered":"https:\/\/kazu.co.id\/marketing\/cost-per-mille-cpm\/"},"modified":"2026-06-11T20:42:02","modified_gmt":"2026-06-11T20:42:02","slug":"cost-per-mille-cpm","status":"publish","type":"post","link":"https:\/\/kazu.co.id\/marketing\/cost-per-mille-cpm\/","title":{"rendered":"Cost Per Mille (CPM): Meaning, Formula, and Examples"},"content":{"rendered":"

Cost Per Mille, usually shortened to CPM<\/strong>, is one of the most common pricing models in advertising. If you have ever run a brand awareness campaign, bought banner space, compared ad platform costs, or reviewed media plans, you have likely seen CPM used as a core metric. It helps marketers understand how much they are paying to show an ad one thousand times, which makes it especially useful in campaigns where visibility matters more than immediate clicks.<\/p>\n

The term can look technical at first, but the idea is simple. Mille<\/em> means one thousand, so CPM tells you the cost per 1,000 impressions<\/strong>. An impression is counted each time an ad is displayed, whether or not someone clicks on it. That makes CPM different from pricing models that focus on actions such as clicks, leads, or sales.<\/p>\n

This guide focuses on CPM as a marketing metric rather than on advertising channels in general. That makes it different from broader articles about display ads, programmatic buying, or PPC. Here, the goal is to help you understand the meaning of CPM, the exact formula, practical examples, how marketers use it, what affects it, and how to judge whether a CPM is actually good for your campaign.<\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n