{"id":342,"date":"2026-06-29T01:07:07","date_gmt":"2026-06-29T01:07:07","guid":{"rendered":"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/"},"modified":"2026-06-29T01:07:07","modified_gmt":"2026-06-29T01:07:07","slug":"newsletters-marketing-meaning-benefits-uses","status":"publish","type":"post","link":"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/","title":{"rendered":"Newsletters in Marketing: Meaning, Benefits, and Uses"},"content":{"rendered":"<p>In an era dominated by social media feeds and paid advertising, one marketing channel has quietly held its ground for decades: the newsletter. Delivered directly to a subscriber&#8217;s inbox, a marketing newsletter is more than a routine company email \u2014 it is a carefully crafted communication that builds relationships, earns trust, and keeps an audience engaged over time. For businesses of all sizes, newsletters represent one of the most cost-effective and measurable tools in the modern marketing mix.<\/p>\n<p>Understanding what newsletters actually mean in a marketing context \u2014 and how to use them well \u2014 can make a significant difference in how a brand connects with its audience. This article covers the definition of a marketing newsletter, why it matters for strategy, its core benefits, practical uses, and how to get started with a newsletter program that delivers consistent results.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/kazu.co.id\/marketing\/wp-content\/uploads\/2026\/06\/img_1782695175225_wxeg5gcvmp.webp\" alt=\"marketer reviewing email campaign analytics dashboard\" width=\"600\" height=\"400\" loading=\"lazy\"><figcaption>marketer reviewing email campaign analytics dashboard. Image Source: pexels.com<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#What_a_Newsletter_Means_in_Marketing\" >What a Newsletter Means in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#Why_Newsletters_Matter_for_Marketing_Strategy\" >Why Newsletters Matter for Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#Key_Benefits_of_Marketing_Newsletters\" >Key Benefits of Marketing Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#Common_Uses_of_Newsletters_in_Marketing\" >Common Uses of Newsletters in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#What_Makes_a_Newsletter_Effective\" >What Makes a Newsletter Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#Newsletter_Challenges_and_How_to_Avoid_Them\" >Newsletter Challenges and How to Avoid Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#How_to_Start_Using_Newsletters_in_a_Marketing_Plan\" >How to Start Using Newsletters in a Marketing Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#Frequently_Asked_Questions_About_Marketing_Newsletters\" >Frequently Asked Questions About Marketing Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kazu.co.id\/marketing\/newsletters-marketing-meaning-benefits-uses\/#References\" >References<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_a_Newsletter_Means_in_Marketing\"><\/span>What a Newsletter Means in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <strong>marketing newsletter<\/strong> is a regularly distributed email sent to a subscribed audience with the goal of informing, engaging, or nurturing recipients over time. Unlike a one-time promotional blast designed to drive an immediate sale, a newsletter typically follows a consistent schedule \u2014 weekly, biweekly, or monthly \u2014 and delivers a mix of content that provides genuine value to the reader.<\/p>\n<p>Newsletters sit within the broader category of email marketing, but they serve a distinct purpose. To understand this clearly, it helps to compare newsletters with other common email types:<\/p>\n<table>\n<thead>\n<tr>\n<th>Email Type<\/th>\n<th>Primary Purpose<\/th>\n<th>Typical Content<\/th>\n<th>Best Use<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Newsletter<\/strong><\/td>\n<td>Build ongoing relationship and engagement<\/td>\n<td>Educational content, industry news, company updates, curated resources<\/td>\n<td>Long-term audience nurturing and brand authority<\/td>\n<\/tr>\n<tr>\n<td><strong>Promotional Email<\/strong><\/td>\n<td>Drive immediate action or conversion<\/td>\n<td>Discounts, product launches, limited-time offers<\/td>\n<td>Sales campaigns, seasonal promotions<\/td>\n<\/tr>\n<tr>\n<td><strong>Transactional Email<\/strong><\/td>\n<td>Confirm or respond to a user action<\/td>\n<td>Order confirmations, password resets, receipts<\/td>\n<td>Post-purchase communication and account management<\/td>\n<\/tr>\n<tr>\n<td><strong>Drip Email<\/strong><\/td>\n<td>Guide a lead through a defined sequence<\/td>\n<td>Onboarding steps, educational series, welcome flows<\/td>\n<td>Lead nurturing automation workflows<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The key distinction is intent. A newsletter is not asking subscribers to buy something immediately \u2014 it is asking them to pay attention and keep coming back. Over time, this consistent presence builds familiarity and trust, which then supports all other marketing activities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Newsletters_Matter_for_Marketing_Strategy\"><\/span>Why Newsletters Matter for Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing newsletters serve a strategic function that social media and paid advertising alone cannot replicate. When a person subscribes to a newsletter, they are giving explicit permission for a brand to enter their inbox \u2014 a space most people guard carefully. According to the <strong>American Marketing Association<\/strong>, effective marketing involves creating, communicating, and delivering value to customers, and newsletters are one of the clearest examples of permission-based value delivery in practice.<\/p>\n<h3>Newsletters and the Customer Relationship<\/h3>\n<p>At their core, newsletters support relationship marketing \u2014 the practice of building long-term connections with an audience rather than chasing one-time transactions. Each edition is an opportunity to reinforce what a brand stands for, demonstrate expertise, and stay top of mind between purchase decisions. This is especially valuable in industries with longer buying cycles, where a customer may take weeks or months before making a final commitment.<\/p>\n<h3>Owned Audience vs. Rented Platforms<\/h3>\n<p>One of the strongest strategic arguments for newsletters is that a subscriber list is an <strong>owned asset<\/strong>. Unlike a social media following that can shrink overnight if an algorithm changes or an account is suspended, an email list belongs to the business. Brands that invest in building a quality newsletter list are less exposed to sudden shifts in platform policies or rising paid advertising costs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Benefits_of_Marketing_Newsletters\"><\/span>Key Benefits of Marketing Newsletters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Newsletters offer a range of measurable advantages that make them a worthwhile investment for most marketing programs. The benefits below consistently appear across industries and business sizes.<\/p>\n<h3>Direct Access to a Receptive Audience<\/h3>\n<p>Email delivers messages directly to people who have already shown interest by subscribing. Unlike display ads or social posts, newsletters reach an audience that has opted in, which typically results in higher engagement rates. Research published in <em>Marketing Science<\/em> demonstrates that personalization in email marketing \u2014 including tailored content and relevant subject lines \u2014 can meaningfully improve open rates and reduce unsubscribes, confirming that relevance drives response.<\/p>\n<h3>Cost-Effective Channel<\/h3>\n<p>Compared to paid advertising, newsletters are highly cost-efficient. Once a list is built, the marginal cost of sending to additional subscribers is minimal. Many email platforms offer free or low-cost tiers for smaller lists, making newsletters accessible even for small businesses and independent creators operating with limited budgets.<\/p>\n<h3>Consistent Brand Presence<\/h3>\n<p>Regular newsletters keep a brand visible between purchase moments. A subscriber who receives a helpful newsletter every two weeks is far more likely to remember and trust that brand when a need arises than one who only encounters it through occasional ads they may scroll past.<\/p>\n<h3>Measurable Performance<\/h3>\n<p>Email marketing platforms such as <strong>Mailchimp<\/strong> provide detailed analytics on open rates, click-through rates, unsubscribes, and conversion data. This level of measurement allows marketers to refine their approach over time based on real audience behavior, not assumptions.<\/p>\n<h3>Personalization at Scale<\/h3>\n<p>Modern email tools allow newsletters to be segmented and personalized based on subscriber behavior, preferences, or demographics. A business can send different versions of a newsletter to different audience segments without manual effort, improving relevance and engagement across the entire list.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Uses_of_Newsletters_in_Marketing\"><\/span>Common Uses of Newsletters in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure><img decoding=\"async\" src=\"https:\/\/kazu.co.id\/marketing\/wp-content\/uploads\/2026\/06\/img_1782695199347_fziu15cq4po.webp\" alt=\"Common Uses of Newsletters in Marketing\" width=\"600\" height=\"400\" loading=\"lazy\"><figcaption>Common Uses of Newsletters in Marketing. Image Source: pexels.com<\/figcaption><\/figure>\n<p>Marketing newsletters are flexible enough to serve a wide range of business objectives. Here are the most common practical uses marketers rely on:<\/p>\n<ul>\n<li><strong>Sharing educational content:<\/strong> Many brands use newsletters to teach subscribers something useful \u2014 industry insights, how-to guides, or expert perspectives that position the brand as a trusted authority in its field.<\/li>\n<li><strong>Promoting new products or services:<\/strong> While newsletters are not purely promotional, including product news or feature announcements keeps subscribers informed and can drive targeted traffic back to the website.<\/li>\n<li><strong>Curating industry news:<\/strong> A newsletter that rounds up relevant news, trends, or resources in a specific niche can become a valued reference for subscribers, strengthening the brand&#8217;s reputation as a knowledgeable source.<\/li>\n<li><strong>Announcing events or webinars:<\/strong> Newsletters are an effective way to inform subscribers about upcoming events, live sessions, or community activities and encourage direct registrations.<\/li>\n<li><strong>Nurturing leads:<\/strong> For B2B companies especially, regular newsletters keep potential clients engaged during the decision-making process, maintaining brand visibility until a prospect is ready to move forward.<\/li>\n<li><strong>Building community:<\/strong> Newsletters can create a sense of belonging by sharing subscriber spotlights, behind-the-scenes content, or discussions that make readers feel part of something larger than a transaction.<\/li>\n<li><strong>Driving repeat website traffic:<\/strong> By linking to recent blog posts, case studies, or product pages, newsletters consistently bring subscribers back to the website, supporting both SEO and conversion goals.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_a_Newsletter_Effective\"><\/span>What Makes a Newsletter Effective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A newsletter does not succeed simply because it exists. Execution determines whether subscribers read, click, or unsubscribe. The following elements are consistently associated with high-performing newsletters across industries.<\/p>\n<h3>Clear Value in Every Send<\/h3>\n<p>The most important rule of newsletter marketing is that every edition must offer something genuinely useful or interesting to the reader. If a newsletter consistently delivers value, subscribers will look forward to it. If it fails to, they will stop opening it or opt out entirely.<\/p>\n<h3>Audience Segmentation<\/h3>\n<p>Sending the same message to everyone on a list is rarely the best approach. Segmenting subscribers by interests, behavior, or stage in the customer journey allows marketers to send more relevant content, which improves engagement and reduces list fatigue over time.<\/p>\n<h3>Strong Subject Lines<\/h3>\n<p>The subject line is the single most important factor in whether a newsletter gets opened. Effective subject lines are specific, curiosity-driven, or value-focused \u2014 and they avoid generic or misleading language that erodes trust over repeated sends.<\/p>\n<h3>Consistent Frequency and Readable Design<\/h3>\n<p>Consistency builds habits. Whether a newsletter goes out weekly or monthly, subscribers benefit from knowing when to expect it. Irregular sending patterns cause subscribers to forget they signed up, increasing the likelihood of spam complaints. Equally important is readable design: clean layouts, short paragraphs, and prominent calls to action create a better experience on both desktop and mobile devices, where the majority of email opens now occur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Newsletter_Challenges_and_How_to_Avoid_Them\"><\/span>Newsletter Challenges and How to Avoid Them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite their advantages, newsletters come with real challenges that marketers need to manage proactively to protect both deliverability and audience trust.<\/p>\n<h3>Deliverability Issues<\/h3>\n<p>A newsletter that lands in the spam folder never reaches its intended audience. Maintaining strong deliverability requires proper email authentication \u2014 including SPF, DKIM, and DMARC configuration \u2014 a clean and engaged list, and careful management of spam complaint rates. Google&#8217;s sender guidelines for Gmail recommend keeping spam rates well below 0.10% to avoid inbox filtering issues, making consistent list hygiene a non-negotiable practice.<\/p>\n<h3>List Fatigue and Low Engagement<\/h3>\n<p>Sending too frequently, or sending content that lacks relevance, leads to list fatigue \u2014 subscribers stop engaging even if they do not formally unsubscribe. Regular list hygiene, such as removing chronically inactive subscribers or running re-engagement campaigns, helps maintain a healthy engagement rate and protects sender reputation.<\/p>\n<h3>Legal Compliance<\/h3>\n<p>Marketing newsletters must comply with applicable email laws. In the United States, the <strong>CAN-SPAM Act<\/strong> \u2014 enforced by the Federal Trade Commission \u2014 requires that commercial emails clearly identify the sender, include a physical mailing address, and provide a working unsubscribe mechanism that is honored promptly. Marketers operating internationally must also consider regulations such as GDPR in Europe and CASL in Canada, which impose stricter consent and opt-in requirements before any newsletter can be sent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Start_Using_Newsletters_in_a_Marketing_Plan\"><\/span>How to Start Using Newsletters in a Marketing Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For marketers or business owners new to newsletters, the following framework provides a practical starting point without overwhelming complexity:<\/p>\n<ol>\n<li><strong>Define the goal:<\/strong> Decide what the newsletter is designed to achieve \u2014 brand awareness, lead nurturing, customer retention, or repeat traffic. A clear goal shapes every other decision about content and frequency.<\/li>\n<li><strong>Choose content themes:<\/strong> Select two or three consistent content pillars that align with the audience&#8217;s interests and the brand&#8217;s expertise. This creates a predictable structure subscribers can rely on each edition.<\/li>\n<li><strong>Select an email platform:<\/strong> Tools like Mailchimp, ConvertKit, or Beehiiv provide templates, list management, segmentation, and analytics in one place, making it easier to manage campaigns and measure results.<\/li>\n<li><strong>Build a permission-based list:<\/strong> Create a sign-up form on the website and offer a clear reason to subscribe \u2014 a free resource, exclusive content, or simply the promise of consistently useful updates.<\/li>\n<li><strong>Set a realistic sending schedule:<\/strong> Start with a manageable frequency such as once a month, and increase cadence as content production capacity allows. Consistency matters far more than volume.<\/li>\n<li><strong>Measure and refine:<\/strong> After each send, review open rates, click rates, and unsubscribe trends. Test subject lines, content formats, and send times to identify what resonates and what to improve.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_Marketing_Newsletters\"><\/span>Frequently Asked Questions About Marketing Newsletters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>What is the difference between a newsletter and email marketing?<\/h3>\n<p>Email marketing is the broader practice of using email as a channel to communicate with an audience for commercial purposes. A newsletter is one specific type of email marketing \u2014 typically a regularly scheduled, content-focused communication designed to inform and engage subscribers rather than sell to them directly. Other types of email marketing include promotional campaigns, transactional emails, and automated drip sequences, each serving a different purpose in the overall strategy.<\/p>\n<h3>How often should a marketing newsletter be sent?<\/h3>\n<p>There is no universal answer, as ideal frequency depends on the audience, industry, and the brand&#8217;s ability to produce consistent, quality content. Most marketing newsletters perform well at a weekly or monthly cadence. The most important principle is consistency \u2014 subscribers should know roughly when to expect the next edition. Starting monthly and adjusting frequency based on engagement data is a sensible approach for any new newsletter program.<\/p>\n<h3>What should a marketing newsletter include?<\/h3>\n<p>An effective marketing newsletter typically includes a compelling subject line, a brief personal or contextual introduction, the main content section \u2014 such as articles, tips, curated news, or practical resources \u2014 one or two clear calls to action, and a footer with an unsubscribe link and sender address as required by law. The exact mix depends on the newsletter&#8217;s purpose, but every edition should give subscribers a clear and satisfying reason to have opened it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Newsletters remain one of the most practical and enduring tools in marketing. They build direct, permission-based relationships with an audience, generate repeat engagement without relying on paid distribution, and provide measurable insights that help marketers improve over time. When designed with a clear goal, consistent value, and proper compliance practices, a newsletter becomes far more than a routine email \u2014 it becomes a genuine marketing asset that compounds in value the longer it runs.<\/p>\n<p>Whether a business is just getting started or looking to strengthen an existing email program, investing in a well-structured newsletter strategy tends to pay off steadily over time. The key is to treat every edition as a service to the subscriber first, and a marketing opportunity second \u2014 because that order of priority is exactly what earns lasting attention.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"References\"><\/span>References<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ama.org\/the-definition-of-marketing-what-is-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\">American Marketing Association &#8211; What is Marketing?<\/a> &#8211; Provides an authoritative professional definition of marketing to frame newsletters as a marketing communication tool.<\/li>\n<li><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/email-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp &#8211; Email Marketing<\/a> &#8211; Useful for practical explanations of email marketing, its advantages, common challenges, and types such as newsletters.<\/li>\n<li><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" rel=\"nofollow noopener\" target=\"_blank\">Federal Trade Commission &#8211; CAN-SPAM Act: A Compliance Guide for Business<\/a> &#8211; Official guidance on legal requirements for commercial email, including identification, unsubscribe, sender accuracy, and opt-out handling.<\/li>\n<li><a href=\"https:\/\/support.google.com\/a\/answer\/81126\" rel=\"nofollow noopener\" target=\"_blank\">Google Gmail Help &#8211; Email sender guidelines<\/a> &#8211; Current official sender guidance for deliverability, authentication, spam-rate control, subscriptions, and one-click unsubscribe expectations.<\/li>\n<li><a href=\"https:\/\/doi.org\/10.1287\/mksc.2017.1066\" rel=\"nofollow noopener\" target=\"_blank\">Marketing Science &#8211; Personalization in Email Marketing: The Role of Noninformative Advertising Content<\/a> &#8211; Peer-reviewed evidence on how personalization affects email open rates, leads, unsubscribes, and campaign performance.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In an era dominated by social media feeds and paid advertising, one marketing channel has quietly held its ground for&nbsp;[&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,9],"tags":[13,262,264,261,263],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing","tag-email-marketing","tag-email-newsletter","tag-newsletter-benefits","tag-newsletter-marketing","tag-newsletter-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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